As you may have seen from my posts, I like to sprinkle in a lot of Japanese to help people learn and contextualize the language and culture a majority of our content comes from. While we’re a localization company, I know a lot of people who read manga do intend on eventually learning and hopefully mastering Japanese someday, whether it’s in order to not have to rely on English licenses to get that sweet, sweet content, or even just to be able to comfortably follow Japanese mangaka, publishers, or fan accounts, and it can be helpful to learn bit by bit through your hobbies.

Still in the process of my own Japanese-learning journey (I think most language learning never actually ends, honestly—even in your native language), after living in Japan for four and a half years I’ve found there are a lot of words that’re hard to know without specifically taking part in the cultures surrounding them. The same way, say, Dungeons & Dragons or Genshin or even sports fanbases have their own own vocabulary and phrases that don’t make a lot of sense outside their core community, being a nerd in Japan has its own language that can be a bit difficult to grasp for those not in the know.

A lot of these words take place within 推し活 (oshikatsu, a word that’s hard to translate but is essentially “oshi life”)—the words people use to talk about their favorite characters, idols, artists, etc. The word oshikatsu is a portmanteau (the Japanese language loves a good portmanteau) of 推し (oshi, or fav, bias, etc.) and 活動 (katsudou, activities), so essentially the activities and lifestyle of having an oshi. People who already take part in online or in-person Japanese otaku events likely already know this world well—the world otaku allow themselves to fall into once they’ve finished the dull slog of everyday life. The real world might suck, but at least we have oshikatsu to unwind to and enjoy with friends.

It’s actually such a common word at this point that it’s not rare to walk in to very average or trendy stores and see an oshikatsu section filled with colorful nui clothes, things to make uchiwa, or even just pouches and accessories in colors that are common signifiers of your fav idol or character. (For instance, my favorite character from Genshin is Xiao, so I tend to buy a lot of thing in the teals, greens, and soft purples that make up his color palette.) Trendy bakeries, cake shops, etc.—living an otaku lifestyle is very common and normal, and it’s not rare at all seeing stores and brands catering to it.

Nonetheless, there are still a lot of words that are so highly specific to actually living oshikatsu, otakatsu (“otaku life”), or BLkatsu (“BL life”) so I’ll introduce some of those words here. (Using Genshin characters and ships for many of my examples, since those are the names I know best lol.)