Recently we’ve been trying to brain storm how to change our BL Twitter so it’s more fun and interactive! Over the past year, through conversations with readers and community members, we’ve been doing a lot of trial and error regarding what our followers do and don’t like about our social media presence. “Stop posting the same series over and over and over again”? Got it. “We want more culture and recommendation posts”? Working on it! We want to make the BL Twitter as fun to follow as it is to run.

As part of our push to have a more engaging Twitter presence, this last spring we hosted the “BL Trope Tourney”! This was our take on the incredibly popular March Madness men’s college basketball tournament, which we’d wanted to do for a while. Initially, we wanted to face specific popular series off against each other, but that was understandably shot down by our licensing team since it could potentially be upsetting/negative to the publishers and artists. So we shelved the idea for some time—until we realized there were other ways to have a fun bracket without making our wonderful partners uneasy!

Thus, the BL trope Tourney: 16 popular BL tropes were pitted against each other, and over the course of 15 days we held a poll to slowly eliminate the tropes one by one until only a single trope reigned supreme.