Net Prints: The Why & How of This Fujoshi Fandom Phenomenon

Those who frequent Twitter will have likely seen their favorite Japanese BL artists sharing their artwork with a little text/QR code. For those who’ve wondered what the heck the code is for, it’s for a trend that’s becoming more and more common in recent years: Net Prints!

BL Award Net Prints by Cafeco Fujita, HANASAWA NAMIO, Suzumaru Minta, Rin Teku, and Guri Nojiro

Net Prints (ネットプリント or ネプリ/ネップリ) is the shortened version of Network Prints (ネットワークプリント). This is a feature where you can upload images to the networks of various conbini (コンビニ, or convenience stores), and then print them for the standard printing fee at your leisure next time you’re there to buy a snack or pay your bills. They’re most commonly shared through Lawson and Family Mart, which appear to share the same network and are thus particularly convenient. Originally intended to make it easy to print personal photos without having to bring in an SD card or flash drive, it’s instead become popular within fujoshi fandoms as a way to share and disseminate artwork for postcards, prints, polaroids, and stickers of your favorite characters and fandoms. Being able to share physical artwork and prints with fellow fans used to be something artists could only do at doujinshi events, but with Net Prints if they share the code, the artwork can be printed nationwide with no extra effort necessary on the part of the artist.

While this used to be mostly relegated to fanart, over the last year it’s been exploding in popularity with commercial BL artists and publishers as well. Net Prints have become a really fun addition to pretty much anything worth celebrating: artists will post them when they release a tankoubon, or when a reprint or continuation is announced, or when a drama or anime adaption is coming out, etc. During the announcements for ChillChill BL Awards, tons of artists were posting Net Prints to celebrate placing in the finals, so you bet I spent my evening after work at Family Mart inputting code after code to enjoy nice, glossy photo prints of all my favorite BL mangaka’s artwork.

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