Renta! Busts Onto The Con Scene: Citrus Con 2024

This past weekend, for the first time ever Renta! was able to take part in a convention: Citrus Con 2024. In previous years we’ve been able to attend conventions as either industry or as sponsors, but never as actual panelists or participants. It’s admittedly a bit hard for us to stay on top of the convention game from all the way in Japan and with a relatively small English-speaking staff, so opportunities often come up only once they’re too late to jump on. But this year, we wanted to participate, and since the Citrus Con staff was so on top of everything and gave us plenty of time to get our ducks in a row, we were able to pull it off!

What is Citrus Con, you ask? Well, Sou already wrote a wonderful report on last year’s convention, if you want something more in-depth. For the tl;dr version, I’ll let Citrus Con’s about page speak for itself:

Citrus Con is a virtual 18+ convention dedicated to BL/queer media, shipping, fan works, and honoring how fan culture has grown in the past two decades.

Citrus Con is one of the few English anime/fandom conventions where BL a is not only welcome, but is actually the main focal point. Another wonderful selling point of Citrus Con is that it’s highly inclusive—fans of all types of ships, fandoms, and content are welcome and celebrated. Plus, since it’s online (and free!) you don’t have to break the bank traveling across the world to attend!

In this Citrus Con 2024 con report, we want to discuss the process of preparing for Citrus Con, all the activities that were available for the weekend of the convention, some of the panels we attended, and our final thoughts about attending as participants and panelists. If any of that interests you, read on!

Just like this bakery display case, Citrus Con is filled with many a delectable treat… (Shoutout to Citrus Con staff for providing their official graphics for us to include here…! They’re all so beautiful Heart eyes)
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BL and its place in LGBTQ media.

From Japan’s やおい論争 (Yaoi Ronso, or Yaoi Debates) to the online discourse of today, the most common question surrounding BL in media and social criticism is “what is BL’s place in the larger sphere of LGBTQ media?” Does it belong there at all? Is it a genre that, while revolving around MLM, remains entirely separate from LGBTQ culture? Does it mostly being written by and for (supposedly) straight cis women fully disengage it from being LGBTQ? Is BL a force for good, or does it only exist to promote stereotypes of queer men? And what about BL’s treatment of women? Which supersedes the other: the queer men who’re uncomfortable with the content in some BL, or the fans who use BL as a reprieve from the stifling nature of the heteronormative media landscape? Or is BL, in itself, heteronormative?

Those are just a handful of the questions discussed at the Meiji University symposium “BLの国際的な広がりと名国のLGBTQ,” or “LGBTQ Issues and the Globalization of ‘BL’.” Hosted by around twenty scholars, academics, fans, and community members from around the world, this symposium aimed to share research around how global queer communities interact with and shape BL in their own image post-import.

First, a little background. Taking place on November 25th and 26th, the event was hosted at Meiji University, which is often at the forefront of manga studies and research in Japan. The actual lectures were held at the Nakano campus, which just seemed right considering Nakano is also home to Nakano Broadway, a huge multi-level otaku hub for used manga, doujinshi, and goods. It’s been years since I was personally on a university campus and, being a huge nerd (I probably would have tried for my graduate degree if I hadn’t landed my dream job), I was pretty excited to feel those academic vibes again. Especially since the temps recently finally took a turn in Tokyo, so not only was it academic vibes, but cold weather, fall leaves, grab-a-huge-ass-coffee-before-class vibes. The perfect atmosphere to nerd out about BL manga for two days straight. (And get paid for it… 😏 I love my job.)

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J.GARDEN: The Eden of BL

J.GARDEN didn’t start until 11AM, but the thing you learn fast with attending events is that you have to get there early. While the staff try to make it fair by holding lottos and raffles to randomize how and when people enter the venue regardless of when you actually show up, etc. you still get there early. There are more than 13 million people living in Tokyo, and even if just a small fraction of them care enough about original BL to want to attend J.GARDEN, you want to up the odds of getting in and getting the books you want as much as you humanly can.

There’s a reason many otaku refer to event days as “war”—you need to go in with a game plan, or you’re going to lose. And Sou and I were already at a rough start, because we’d missed the chance to pick up a pamphlet on pre-order. They’d sold out within the first four days of release, and we hadn’t been given the okay to attend until the fifth day. So we were kind of screwed. Nonetheless, we did what we could with what we had—which was Twitter’s #J庭54 hashtag, the official J.GARDEN site, and tons of passion for BL—and decided we’d torture ourselves getting up at 5AM day-of, come down early, get a pamphlet, and do our best to plan in the time between obtaining it and when doors opened.

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J.GARDEN: the importance of doujin events on the BL ecosystem

J.GARDEN was this past Sunday here in Tokyo, and our boss was kind enough to let us go as a work exploration!

What is J.GARDEN, you ask? Often shortened to J庭, or J-niwa—the Japanese word for garden, unsurprisingly—J.GARDEN is the twice-yearly original-only BL doujinshi event! It happens in the fall and spring, and has grown out of its original hall to house over 1000 tables. According to the J.GARDEN website, the event started in 1996 and has been going strong ever since, with this past Sunday’s being the 54th event, and the 55th already deep into the planning stages. (If you’re a long-time fan of BL manga and its deep lore, I highly recommend checking out all the past flyer and pamphlet art on the J.GARDEN history page. Truly stunning testament to the popular mangaka and art styles of the different time periods.)

J.GARDEN used to take place in the exhibition hall at Ikebukuro’s Sunshine City. For those who don’t know, Ikebukuro is a very important place to fujoshi, as it’s also the home of Otome Road. We hope to do a long-form explanation of Otome Road at some point, but until then, here‘s the Wikipedia article explaining it. The tl;dr is that there are many stores, restaurants, event halls, etc. in a very small stretch of Tokyo dedicated to female otaku, and is often seen as “Akihabara ~for her~” (though there are actually many male BL and otome fans who openly visit these places as well). In more recent years, however, J.GARDEN has been held exclusively at Tokyo Big Sight—an incredibly important otaku landmark some of you may know from tales of Comiket.

J.GARDEN is interesting because it’s a mix of old and new, big names and small fish, from all walks of life. There may be artists as huge and famous as Fumi Yoshinaga, but your favorite book purchased at the event may well be by someone you’ve never heard of before that you bought on a whim. It’s a chance for fans and creators to meet, and just be in a huge hall with others who sincerely love original BL.

While we plan on releasing a full report on our J.GARDEN experience later in the week, for now I interviewed a friend who has attended and participated in multiple J.GARDEN events and hopes to break into the original BL market. For those interested in the indie sector of BL, and what it’s like as a fan and a foreigner to make moves in the Japanese BL industry, please read on!

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