J.GARDEN 57: Return to Paradise

Spring is here! To many people that means the scent of melting snow, the blooming of flowers surrounded by freshly green leaves, beautiful warm weather, cute spring clothes, the excitement as summer approaches, etc. etc. but for me…

It means J.GARDEN is back again, baybeeeeee!!

I unfortunately had to miss J.GARDEN 56 due to going back to the States for the first time in two years, which was devastating (though, nice to see my family and enjoy Minnesota’s fall weather), but thankfully Sou was there to step in and pick up all the books I wanted. (Including all of Jiro Kawaii’s!) Either way, I’m stoked for J.GARDEN 57.

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ChillChill Awards 2025!

Make sure to cast your vote! ChillChill Awards 2025 nominees dropped this last Friday, and boy is the competition intense. Around this time last year I wrote about the ChillChill BL Awards and why they matter so much—about ChillChill’s rise from a review and indexing site into essentially the community hub for all lovers of BL manga in Japan—so I’ll spare you from having me write too much here. Nonetheless, I still wanted to make a quick index of all the nominees from the 2025 BL Awards that you can read on Renta!

Last year we had quite a few, and thankfully this year is no different. Also, not just in regards to Renta!, this year’s BL Awards are a testament to how big BL is getting in the West because many of the nominees are licensed by a variety of other localization companies—both digital and print. It’s so wonderful to see how many BL get brought to an international audience now, not to mention so fast. It used to take much longer before BL was licensed for release in the West, and the options used to be so few and far between. It’s such a testament to Western BL fans who keep showing up pushing that BL isn’t just some niche genre—it’s got a massive and excited fanbase ready and willing to support the genre and its creators in any way they can. I love that so much, both as a fan and obviously as someone who works in the field. I can work my dream job only because of the BL fans who show up to support its creation. Thank you so much!

Another thing that’s a bit of a pride point for me is that two years in a row, now, most of our associated BL Awards nominees (particularly our own licenses and localizations) are in the up-and-coming category. That’s honestly so exciting! I talked a little bit in my post about the benefits and drawbacks of being a digital licensor about how we’re able to take more risks on lesser-known, up-and-coming talent due to the lower entry fees of digital versus print, and it fires me up every time I think I get to play even a tiny part in bringing these new artists to a wider audience. And this year’s BL Awards have a particularly good mix of super popular, established artists and rising stars!

Anyway, without further ado, here’s the list of the 2025 ChillChill BL Awards titles you can find on Renta!—including some sneak peaks into exciting upcoming licenses! 🤭

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Renta! Staff BL Awards 2024

It’s already that time of year again, and boy howdy was 2024 a wild ride here at Renta! We changed our logo! We opened a Bluesky! There was much emotional (and physical) edging to be had! We participated in our first ever actual panel! The dongs were unleashed! We collected some samples! We saw beastmen in heat, many a delinquent on the brink, and men impregnated chivalrously! We released our very first cakeverse! We fostered brotherly love! We saw some knot-y boys and some nice ones! And many a popular series saw its end!

As we get ready to make 2025 an even more successful and exciting year filled with tons of great manga, we still wanted to look back on our favorite BL of 2024! That’s right, it’s once again time for our BL Staff Awards!

This time we have the usual Ames (hello), Sou, and Yomogi from the localization team, and then the wonderful Pochi, Snow, and Ann from our sales and marketing teams! So if you want to see what we enjoyed having the opportunity to work alongside this year, please read on!

Same as last year, we have the following categories:

Favorite New Series
Favorite Continuing Series
Favorite Seme
Favorite Uke
Favorite Up-And-Coming Author
Amazing Art
Favorite Renta! Title
Favorite Cover
Favorite Couple

Feel free to click on each category to go directly to that section, or you can meander through from start to finish to get that full 2024 BL experience! We also decided everyone only had to fill out the sections they have an actual response for, so just know you’re getting our true recommendations!

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Publisher Showcase: Brite (Tulle & B.Pilz)

As you may have gleaned from our previous publisher showcase on KiR as well as our Citrus Con panel about the ins and outs of BL localization, when it comes to manga, paying attention to the publisher (and the publishing lines within) matters not just in terms of the type of content on offer, but also how easily a license request can be fulfilled. Different companies have ties with different publishers, either through long-standing relationships and trust building, or simply because they may be the subsidiary of a larger company. So it’s useful to pay attention to what publishers a localization company already has in their roster, because if they’ve licensed from them once, chances are the process of doing it again will be much smoother.

As I mentioned in the KiR showcase, we’ve had a long relationship with them as a publishing line, and frequently release their content. But another publisher we have a good relationship with is Brite Publishing, the larger company behind the two BL lines Tulle and B.Pilz . Our long-standing relationship with Brite Publishing is a major reason we’re able to bring you guys so many of their wonderful titles.

As you can maybe tell, we at the RentaBLog love Brite Publishing and the mangaka who release stories under them. I’ve discovered many of my more recent favorite mangaka through getting to work on Brite Publishing stuff through Renta!, and it’s made me really want to help push their BL out to a wider audience.

One of the things I love about Brite is that, as a medium-size publisher, they work with a great mix of established and newer, lesser-known mangaka. This not only means getting to experience lots of new art and writing styles, but since the artists are newer to the scene, they bring a fresh new take on established tropes and stories. Because of this, you might see a lot of youth culture references (which also makes them fun to translate—we live for the challenge!) or themes that previously didn’t show up in BL much. It makes it so there’s always something new and exciting releasing under Brite!

For that reason, we (me, and our newest BL Team member Yomogi) decided we’d showcase a handful of our Brite Publishing favs! (Aside from, you know, the many, many, many we’ve reviewed on the BLog already… hehe★)

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Don’t Judge a Book By Its Cover: Ayaka Matsumoto’s “Unexpectedly Naughty Fukami”

Read on Renta!:
Unexpectedly Naughty Fukami by Ayaka Matsumoto

Japanese title:
やたらやらしい深見くん
Yatara Yarashii Fukami-kun

Links:
Screamo Twitter (publisher)

I was first introduced to this manga when my friend who worked at Coolmic said “you’ll love this series; you have to read it.” And while I usually take his recommendations, since he knows me well, for some reason I put off reading it—maybe because my “to-read” list is already massive, or maybe because I’m usually not that into megane characters. But, his recommendation aside, I kept seeing it in the trending and top rankings of the various online bookstores I go to for intel, and I eventually was like “FINE, JEEZ, I’LL READ IT!”

And, boy howdy, am I glad I did. I feel like you’ll see my experience replicated in the reviews for the series on Renta! as well: almost everyone who reads this reports being kind of blown away by how enjoyable it is. It’s cute. It’s funny. It’s very sexy. So, what exactly is the magic of Unexpectedly Naughty Fukami? Let me explain.

The story follows Kaji. Loved by his coworkers, admired by women on the street, and just overall seen as the pinnacle of capability and manhood, Kaji seems like a great guy. In reality, however, Kaji’s a total piece of shit. He’s arrogant, callous, and incredibly calculating. He fakes his Nice Guy™ personality at the office while looking down on his coworkers, thinks lowly of anyone who isn’t appropriately “attractive” by his standards, and gives every man he sees a score from 0 to 100, judging their worth on their status, style, and looks above all else.

Granted, all of these aspects of his personality are because he’s desperately hiding his sexuality from those around him and trying his best to keep people from ever knowing him on a deeper level. If he’s perfect, no one will ever question him. Still, this has left his personality completely twisted to the point where he sees everyone around him as objects to fit his needs at any given time.

Enter Fukami, a coworker from the tech department at Kaji’s company. Fukami is frumpy, unsociable, and bland, hiding behind uncut hair and thick glasses. Thus, when he’s paired with with Fukami for an overnight business trip to clear up a bug in another prefecture’s system, Kaji’s incredibly judgmental. While they’re on their business trip, Kaji secretly leers at Fukami and rates him a “total 0.” However, at the hotel that night, Fukami walks out of the shower and—he’s stunning!??? Dressed in the skimpy hotel nightshirt, bare legs in full view, and hair finally out of his face, Fukami is incredibly, 100% Kaji’s type—from 0 to 100 in an instant. So shocked, Kaji drops his phone—leaving the gay hookup app he was previously browsing in full view.

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We Attended the ChillChill Fujoshi Seminar!

When I was lucky enough to attend the ChillChill BL 2024 Awards Ceremony and meet up with the head of Futekiya, they told me their coworker often attends little business seminars put on by ChillChill. This was the first time I’d heard of such a thing—business seminars specifically catered to people looking to spread the gospel of BL manga? Sign me up!

These seminars, aptly titled Fujoshi Marketing Kenkyuujo (or “Fujoshi Marketing Lab”), are run by SANDIAS, a BL marketing research firm associated with ChillChill. SANDIAS’s aim is to understand fujoshi and BL culture, and as such, they host seiyuu events, assist with the BL Awards, and help push other types of content (oshikatsu, idols, etc.) that might appeal to fans within that realm. The seminars can be watched via their YouTube channel as well. I highly recommend them if you can understand Japanese—they’re honestly fascinating, especially if you’re the type of dork who loves to look at the figures behind the things you love. Also, since ChillChill is one of the most well-known BL sites and is trusted and beloved by the BL community, it’s a bit easier for them to get interesting and varied stats from their surveys.

That being said, I wasn’t able to attend one until earlier this month, which we definitely had to set aside time for: Foreign Fans and Japanese BL Manga. ChillChill surveyed over 600 BL fans, half of which were English-speaking (EN) and the other half Chinese-speaking (CN), both from a multitude of different countries, and asked questions about their tastes and interests in BL, as well as their reading and spending habits. Originally, I wasn’t going to write a BLog post about it, but there was some information presented that I found really interesting, so I wanted to share that with our readers.

I’ll only be sharing a few of the slides to make my points, since I want to make sure ChillChill and SANDIAS get all the proper credit for their work. However, you can actually request the full presentation on their downloads page for free, along with previous seminar materials. For those who want to see all the data, please make sure to check that out! One video for the presentation is linked above, but be sure to check in on their YouTube channel regularly (and maybe even drop a sub) in case they continue to post content from this seminar as well as other interesting content in the future.

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Custom Togii “Asphyxiating First Love”

Read on Renta!:
Asphyxiating First Love by Custom Togii

Japanese title:
Hatsukoi ni Aegu
初恋にあえぐ

Links:
Custom Togii (Twitter)
moment (publisher)
ShuCream BL (EN)

It is the era of 純情ビッチ!
Well. Not really. It’s just always the era of 純情ビッチ in my heart.

For those who don’t know, 純情ビッチ (junjou bitch) or “pure-hearted slut” is a BL trope that has always existed, but has been on the rise in recent years. You can see this trope in the form of characters like Nao from Hotaru Dies Tomorrow, or Hajime from Junjou de Nani ga Warui, or Haru from Kabukicho Cat Honey—the most important factor is that they’re actually quite innocent and pure-hearted in terms of emotional love, but are either mistaken for being promiscuous, or just see no issue with sleeping around or otherwise using their body while secretly wishing for true love to come their way. Personally, this is one of my favorite tropes because it’s a really easy way for a story to contain pure, sweet, innocent love with lots of really raunchy ero scenes (hehehe), so I get excited every time I find a BL manga that has this premise.

Thankfully, Custom Togii’s Asphyxiating First Love is one such BL manga. I was tasked with proofreading a single chapter for Sou since they were drowning in other deadlines, and I got so into it that I ended up proofreading the entire series in one go, other deadlines be damned. You’re welcome, Sou. Cool

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Peak Disaster Gays: Jiro Kawaii’s “We’ll Get Our Happy Ending”

Read on Renta!:
We’ll Get Our Happy Ending by Jiro Kawaii

Japanese title:
ドラマにならない僕らの話
Dorama ni Naranai Bokura no Hanashi

Links:
Jiro Kawaii Twitter
B. Pilz Twitter (Publisher)

Sometimes you’re just in the mood to hurt a little bit. A little hurt/comfort with yourself, if you will. As a treat. Except the thing that’s going to hurt you this time is a BL manga about sexuality and human relationships between college boys because, at its core, Jiro Kawaii’s We’ll Get Our Happy Ending is about human relationships—about how it’s not necessarily about being gay or bi or straight, but about finding someone you care about, learning to treasure and open up to them, and trusting yourself and your feelings—and the difficult path to cultivating a relationship with someone you love as you move on from the past. So, just how does this wonderful manga handle these themes?

It’s been two years since college senior Wataru broke up with his high school boyfriend, Jin. While he’s dated since the breakup, he still sees Jin as special; while Wataru openly considers himself bisexual, Jin’s the only guy he’s ever truly had feelings for. Nonetheless, when he meets college freshman Soma—who’s openly gay—he thinks he’s found someone he can open up to. Soma, however, has other plans—not taking Wataru’s bisexuality seriously (accusing him of “hopping on the bi trend,” no less) and shutting him down by saying he’s already got a boyfriend and isn’t interested.

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[♥RECS♥] Isekai BL That Are Out Of This World

If you’ve been even moderately involved in the anime and manga fandom at some point within the past 10 years or so, you’re no doubt familiar with the genre/trope known as “isekai”: a story mechanism, literally translating to “another world” or “a different world,” by which a character magically transports to, gets reincarnated into, or otherwise finds themselves in — you guessed it! — another world.

It’s become such a staple of Japanese popular culture that earlier this year, it officially made it into the Oxford English Dictionary — showing just how recognizable the genre has become worldwide.

We’ve talked on this BLog before about how trends in Japanese pop culture at large can affect even the relatively niche corner that is BL manga (such as the rise of streamers and Vtubers that Ames eloquently discussed) — and it’s no surprise that we’ve seen a steady increase in BL mangaka making use of isekai in their stories lately.

Even if you’re not a huge fan of isekai in general (it seems every other anime coming out these days is an isekai, amirite fellas?), I think it’s pretty likely you’ll find something to your taste when it’s used in a genre as subversive and diverse as BL. As I’ve always said, BL mangaka are endlessly creative, and when they see an opportunity to tell a touching story about love that transcends space and time, or to depict NSFW situations with hot fantasy creatures, they’ll take it!

I’ve handpicked 5 series to introduce today that make me especially grateful I was born in just the right era to enjoy BL isekai manga 🙏 Whether you’re looking for some LOL-worthy comedy, tearjerking drama, or just some good ol’ otherworldly dick-downs, you’ll find it all down below!

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“Dear My Killer Tune”: A Look At Falling For Your Idols

Read on Renta!:
Dear My Killer Tune by Iyada

Japanese Title:
ディアマイキラーチューン

Links:
Iyada’s Twitter
Iyada’s Pixiv
Animate International Twitter
B-BOY P! Twitter (JP Publisher)

Iyada’s Dear My Killer Tune first caught my attention the second it was brought to Renta!—not because of the great art or the eye-catching cover or the intriguing description. No, when it was brought to Renta!, Sou sent me a screencap of one of the main characters, Haru. “This looks like something you’d like,” they said, referring to his pretty face and giant floofy hairstyle. And they were right.

Dear My Killer Tune is the story of Harutaka, a 26-year-old hair stylist who’s been obsessed with the rock band The Lazy Rats since he was a child. He’s in their fanclub, and he goes to every show. And, while he loves all the members, he’s particularly obsessed with their guitarist, 43-year-old Himemiya. So when, the day after their concert, Hime suddenly shows up at the salon where Haru works, Haru can barely handle it—especially since, while Hime was originally there to have his hair done by Haru’s boss, he ends up asking Haru to do it for him. Pleased with the haircut and enamored by Haru’s skill, enthusiasm as his fan, and awkward allure, Hime can’t help but continue to think back on him every time he touches his hair. As fate continues to push the two together, though, as much as Haru is ecstatic to be closer to the man he’s idolized for years, he can sense his emotions for Hime taking a turn for the more intense—and more greedy. But public figures belong to all their fans, so what is Haru supposed to do?

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