ChillChill Awards 2025!

Make sure to cast your vote! ChillChill Awards 2025 nominees dropped this last Friday, and boy is the competition intense. Around this time last year I wrote about the ChillChill BL Awards and why they matter so much—about ChillChill’s rise from a review and indexing site into essentially the community hub for all lovers of BL manga in Japan—so I’ll spare you from having me write too much here. Nonetheless, I still wanted to make a quick index of all the nominees from the 2025 BL Awards that you can read on Renta!

Last year we had quite a few, and thankfully this year is no different. Also, not just in regards to Renta!, this year’s BL Awards are a testament to how big BL is getting in the West because many of the nominees are licensed by a variety of other localization companies—both digital and print. It’s so wonderful to see how many BL get brought to an international audience now, not to mention so fast. It used to take much longer before BL was licensed for release in the West, and the options used to be so few and far between. It’s such a testament to Western BL fans who keep showing up pushing that BL isn’t just some niche genre—it’s got a massive and excited fanbase ready and willing to support the genre and its creators in any way they can. I love that so much, both as a fan and obviously as someone who works in the field. I can work my dream job only because of the BL fans who show up to support its creation. Thank you so much!

Another thing that’s a bit of a pride point for me is that two years in a row, now, most of our associated BL Awards nominees (particularly our own licenses and localizations) are in the up-and-coming category. That’s honestly so exciting! I talked a little bit in my post about the benefits and drawbacks of being a digital licensor about how we’re able to take more risks on lesser-known, up-and-coming talent due to the lower entry fees of digital versus print, and it fires me up every time I think I get to play even a tiny part in bringing these new artists to a wider audience. And this year’s BL Awards have a particularly good mix of super popular, established artists and rising stars!

Anyway, without further ado, here’s the list of the 2025 ChillChill BL Awards titles you can find on Renta!—including some sneak peaks into exciting upcoming licenses! 🤭

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Don’t Judge a Book By Its Cover: Ayaka Matsumoto’s “Unexpectedly Naughty Fukami”

Read on Renta!:
Unexpectedly Naughty Fukami by Ayaka Matsumoto

Japanese title:
やたらやらしい深見くん
Yatara Yarashii Fukami-kun

Links:
Screamo Twitter (publisher)

I was first introduced to this manga when my friend who worked at Coolmic said “you’ll love this series; you have to read it.” And while I usually take his recommendations, since he knows me well, for some reason I put off reading it—maybe because my “to-read” list is already massive, or maybe because I’m usually not that into megane characters. But, his recommendation aside, I kept seeing it in the trending and top rankings of the various online bookstores I go to for intel, and I eventually was like “FINE, JEEZ, I’LL READ IT!”

And, boy howdy, am I glad I did. I feel like you’ll see my experience replicated in the reviews for the series on Renta! as well: almost everyone who reads this reports being kind of blown away by how enjoyable it is. It’s cute. It’s funny. It’s very sexy. So, what exactly is the magic of Unexpectedly Naughty Fukami? Let me explain.

The story follows Kaji. Loved by his coworkers, admired by women on the street, and just overall seen as the pinnacle of capability and manhood, Kaji seems like a great guy. In reality, however, Kaji’s a total piece of shit. He’s arrogant, callous, and incredibly calculating. He fakes his Nice Guy™ personality at the office while looking down on his coworkers, thinks lowly of anyone who isn’t appropriately “attractive” by his standards, and gives every man he sees a score from 0 to 100, judging their worth on their status, style, and looks above all else.

Granted, all of these aspects of his personality are because he’s desperately hiding his sexuality from those around him and trying his best to keep people from ever knowing him on a deeper level. If he’s perfect, no one will ever question him. Still, this has left his personality completely twisted to the point where he sees everyone around him as objects to fit his needs at any given time.

Enter Fukami, a coworker from the tech department at Kaji’s company. Fukami is frumpy, unsociable, and bland, hiding behind uncut hair and thick glasses. Thus, when he’s paired with with Fukami for an overnight business trip to clear up a bug in another prefecture’s system, Kaji’s incredibly judgmental. While they’re on their business trip, Kaji secretly leers at Fukami and rates him a “total 0.” However, at the hotel that night, Fukami walks out of the shower and—he’s stunning!??? Dressed in the skimpy hotel nightshirt, bare legs in full view, and hair finally out of his face, Fukami is incredibly, 100% Kaji’s type—from 0 to 100 in an instant. So shocked, Kaji drops his phone—leaving the gay hookup app he was previously browsing in full view.

Continue reading “Don’t Judge a Book By Its Cover: Ayaka Matsumoto’s “Unexpectedly Naughty Fukami””

2/22 and Bottom Supremacy

Happy Cat Day! Or 猫の日 (neko no hi) as it’s called in Japan! As we’ve discussed previously on the blog, Japan loves to play word games with numbers (i.e. 8/01 or Yaoi Day, 11/29 or Good Meat Day, etc.), and 2/22 in Japanese can sound like nya-nya-nya, or the sound a cat makes. So, everywhere you look in Tokyo is currently covered in cats: the convenience store has tons of cat sweets and snacks and cat-related campaigns, department stores are hosting pop-up shops for cat-themed goods and toys and accessories, and shelters are obviously taking advantage of the cat festivities with fundraisers and adopt-a-thons! The weeks leading up to 2/22 are a very good time to love cats in Japan.

Family Mart mofusand cat coffee cups for Cat Day.

“What in the world does this have to do with BL manga?” you’re asking? Is this going to be a special about cat boys? How about beasts? Cats who can shape-shift into cute boys and fall in love with other cute boys? Or maybe about boys who love boys but who also love cats? BL where cats are heavily featured?

BZZZZT. You are incorrect.

Highly in-the-know people will probably already see where this is going: this is a post about bottom supremacy.

As quite a few of you may know, the slang for someone who bottoms during gay sex, which originated in gay circles before slowly meandering into the BL consciousness, is neko (ネコ)—or, cat! Well, we actually can’t be certain if cats are the one-to-one reason for “neko” being used. When preparing for this post, I was reading quite a few theories online as to why neko is used to refer to bottoms. This article about gay slang points out the two most common reasons: it could come from pussycat/pussy (as in… women’s genitals… lovely), but it could also come from the Japanese word for a wheelbarrow, nekoguruma (because this is the way you might hold someone’s legs while you’re… umm… y’know). This article by drag queen and TV personality Mitz Mangrove about cats (in general) also discusses how cats are often seen as feminine in Japan which possibly is what led to neko having become the universal phrase for a man who bottoms.

It appears the true reason neko has turned into the slang for ‘bottom’ is unknown, but the fact still remains: cats and bottoms are now linked.

As the resident number one cat lover and bottom absolutist in this town, I figured I would celebrate Cat Day by discussing uke archetypes, my favorite uke characters that are available on Renta!, and slip in a little cultural/language lesson for good measure.

黒猫黒猫黒猫

Continue reading “2/22 and Bottom Supremacy”