Good morning from Tokyo! I was originally planning on writing a review for this week, but the end of September has been a bit more hectic than expected, so instead I have a casual post about what it’s like to be a digital-only publisher, and the benefits and drawbacks therein.
When I was younger (like, late teens to early 20s) I must admit: I did not like digital publishing. I wanted a hard copy of all my books—and I mean all of them. When I still lived in the United States, I actually used to have the largest IKEA Kallax shelf—the one that’s five squares across and five high—situated in the middle of my room so I could use both sides, and I had the whole thing literally filled with books (mostly BL). Thousands and thousands of books. I hated the idea of digital manga because it felt like a ripoff. I wanted the physical book, in my hands, so I could do whatever I wished with it.
However, one thing you learn when you grow up and move—particularly overseas—is that you don’t want a lot of stuff. You can’t have a lot of stuff. It’s unfortunately just not possible to have so much stuff. Not only that, but apartments in Tokyo are incredibly small unless you’re unbelievably wealthy (or live inconveniently far from a station), so even if I could have afforded to bring all thousands of those BL back to Japan with me, I wouldn’t have the space for them.
Sadly, when I returned to the U.S. to clean out my childhood bedroom and decide what could and couldn’t come back to Japan with me, all but around 30 of those books had to be recycled. Soul-crushing, honestly.
So, needless to say, I had to make peace with the fact that I would be deciding between just not getting to read a lot of BL, having to read it and then sell it back (which is also a hassle, especially when you don’t have a car), or just… buying digitally, at which point I could have as many books as I wanted but also enough space left over in my apartment to eat meals, exercise, and play with my cat. And then I got a job at a digital publisher, and came to really understand that digital publishing for manga localization actually has a lot of benefits—though also, some clear drawbacks.
Japanese title: 愛玩男子ラブグロウアップ Aigan Danshi Love Grow Up
Love is in bloom in over 200 pages of in-your-face beefy man action! The manga follows the many antics of Midori Sasaki, a young man running a greenery store. In addition to selling plants from his small shop, he also delivers to various offices. His business isn’t faring well (understandable, in this economy), so his side gig is offering special “escort services” to rich businessmen to supplement his income.
Things suddenly take an unexpected turn for Midori when his top client, an I.T. CEO named Eiichi Iwasaki, asks him to date his younger brother, Mizuki! Apparently, their parents are pressuring him to date, but none of those dates have been fruitful. Midori’s first encounter with Mizuki leaves much to be desired, with Mizuki insulting his job, life choices and lack of money, but still sleeps with him. Not to spoil too much but the more you read, the more gets revealed about their backgrounds, personalities and how money and social status has shaped each of their views on relationships and intimacy. While I felt like the two clashed like oil and water because of their differing views at first, seeing them eventually develop a close relationship and Ikuyasu’s gorgeous art made it a truly enjoyable story! Ikuyasu is very skilled at drawing buff men, and combined with the characters’ expressive faces, fluid poses, and steamy sex scenes, you are in for a real treat!
Part two follows Yuuma Shiroyama and his budding relationship with Eiichi from part one. Yuuma makes deliveries for his family’s boxed lunch shop. Though diligent and hard-working, his family is in dire straights due to his father’s medical bills. He catches Eiichi’s eye by chance when making a delivery to Eiichi’s office, who immediately accosts him for sex. To Eiichi’s surprise, Yuuma instantly agrees, and without spoiling too much, that initial encounter leads to a truckload of assumptions, misunderstandings and not the happiest of conclusions… at first! They do eventually end up as a couple, but it’s quite the hurdle for them both to overcome.
Another delightful part of this comic is all the little side stories included. Again, I don’t want to spoil the fun, but there’s a lot of six degrees of separation going on, and later you get to find out more about Yuuma’s and Eiichi’s families! Highly recommended if you like a mix of humor, drama, fluff and naughtiness! The characters are the true driving force behind this story and is a testament to how you shouldn’t judge a book by its cover. Midori seems like a money-hungry, morally grey sex addict, but he has a gentle streak, truly cares for the plants he sells, and struggles with forming meaningful relationships outside of sex. I thought Mizuki would be just another dime-a-dozen rich snob type, but despite his gruffness and extreme lack of tact, his love runs deep.
Eiichi struggles with balancing societal expectations as the eldest son of a prominent family and CEO of his own company, along with being naïve, as he’s lived his entire life never knowing what it’s like to have financial troubles. Yuuma, despite giving off strong innocent and shy vibes, is fiercely independent and stubborn. There are also a few allusions to flowers and plants in describing some of the characters, befitting of the title. I hope you’ll give this a read; it’s well worth your time!
As you may have seen from my posts, I like to sprinkle in a lot of Japanese to help people learn and contextualize the language and culture a majority of Renta!’s content comes from. While we’re a localization company, I know a lot of people who read manga do intend on eventually learning and hopefully mastering Japanese someday, whether it’s in order to not have to rely on English licenses to get that sweet, sweet content, or even just to be able to comfortably follow Japanese mangaka, publishers, or fan accounts, and it can be helpful to learn bit by bit through your hobbies.
Still in the process of my own Japanese-learning journey (I think most language learning never actually ends, honestly—even in your native language), after living in Japan for four and a half years I’ve found there are a lot of words that’re hard to know without specifically taking part in the cultures surrounding them. The same way, say, Dungeons & Dragons or Genshin or even sports fanbases have their own vocabulary and phrases that don’t make a lot of sense outside their core community, being a nerd in Japan has its own language that can be a bit difficult to grasp for those who aren’t steeped in the culture.
A lot of these words take place within 推し活 (oshikatsu, a word that’s hard to translate but is essentially “oshi life”)—the words people use to talk about their favorite characters, idols, artists, etc. The word oshikatsu is a portmanteau (the Japanese language loves a good portmanteau) of 推し (oshi, or fav, bias, etc.) and 活動 (katsudou, activities), so essentially the activities and lifestyle of having an oshi. People who already take part in online or in-person Japanese otaku events likely already know this world well—the world otaku allow themselves to fall into once they’ve finished the dull slog of everyday life. The real world might suck, but at least we have oshikatsu to unwind to and enjoy with friends.
It’s actually such a common word at this point that it’s not rare to walk in to very average or trendy stores and see an oshikatsu section filled with colorful nui clothes, things to make uchiwa, or even just pouches and accessories in colors that are common signifiers of your fav idol or character. (For instance, my favorite character from Genshin is Xiao, so I tend to buy a lot of thing in the teals, greens, and soft purples that make up his color palette.) Trendy bakeries, cake shops, etc.—living an otaku lifestyle is very common and normal, and it’s not rare at all seeing stores and brands catering to it.
Nonetheless, there are still a lot of words that are so highly specific to actually living oshikatsu, otakatsu (“otaku life”), or BLkatsu (“BL life”) so I’ll introduce some of those words here. (Using Genshin characters and ships for many of my examples, since those are the names I know best lol.)
They say young love is the purest. I firmly believe it’s also the dumbest, silliest, and most awkward, and nothing captures that truly absurd “first love” feeling to me quite like Jimi Fumikawa’s I Seriously Can’t Believe You… with all its cuteness, cringe, and yearning.
The manga starts out with a ridiculous and innocent, but nonetheless cruel, joke that truly highlights how dumb and young these teenage boys are, with them not even considering the consequences of their actions until they’re already happening. Kon, our adorable main character, and his friends are wondering why the incredibly hot and popular Iida rejects every girl that confesses to him.
“Is he gay?” “Wanna look into it?” “What? How?” “There’s only one way.”
Next thing Kon knows, he’s been suckered by his friends into confessing to Iida just to see how the other boy reacts. However, rather than accepting him—but still not offended or rude about it—Iida replies that he supports Kon’s inclination toward men but can’t return his feelings.
We all have our preferences regarding the type of characters we like. For instance, sadistic seme characters have been a mainstay in BL for a long time, presumably because they’re popular. So have tsundere uke characters, or super shy, virginal, naïve uke. You might like sweet boys or soft boys or badass boys or buff boys. But one character type I find enduringly wonderful in BL is simply: incredibly dumb boys.
And thankfully, there’s a wealth of them.
While chatting it over with the rest of the BL team, we decided on five categories of Dumb Boys (TM): dick for brains, beefcakes, naïve boys, school boys, and guys who’re just… really stupid. I put together some recommendations in each category, so if you, too, are a connoisseur of Dumb Boys (TM), please read on.
It’s officially (almost) fall, and you know what that means — time to whip out the comfy sweaters, don the snazzy scarves, and (if you’re anything like me) inject pumpkin spice latte directly into your veins!
…That’s what I keep telling myself, anyway, in my feeble attempt to convince myself that summer is truly behind us despite the enduring heat and humidity here in Tokyo.
Regardless of the climate you currently find yourself in, the period between the height of summer and Spooky Season™ is a great time to relax with some comforting BL.
In the spirit of flavorful fall-themed drinks, today I’ve got a sweet manga recommendation for you involving a pure-hearted coffee shop owner, a hot guy in a suit, and a pinch of commentary on the effects of gentrification. And, unlike the tragically short limited-time run of the Pumpkin Spice Latte at Starbucks Japan, this offering’s available year-round!
“Don’t Google yourself.” It’s common knowledge among celebrities, big and small, that it’s not a good idea to go searching for other people’s opinions of you or your work—especially not on the internet, where people can be particularly brutal behind the veil of anonymity. However, what if you googled yourself, and rather than finding criticism or bashing, you found something else? Say, for instance, art and stories of you getting pounded by your coworker?
Smalltime idols Homeroom—or H.R., with the H standing for Hibiki and the R standing for Rui—are two school friends who tried out to become idols in high school, and for five years they’ve grown into entertainers who’re tied together in both their personal and professional lives. This is a fact that hasn’t gone over the fans’ heads—in fact, there’s a whole faction of their fanbase (a majority of it, really) that’s quite keen on just how close the two are.
Hibiki isn’t sure what to expect when one of his drama costars Haruna tells him, “Hey! I searched ‘hibirui’ and found something interesting! Look it up with Rui♥” Rui tries to make him stop, terrified by the mean people on the internet, and initially he’s proven right when they stumble on a password-locked site with the description “concerned parties do not look.” The passwords are easy for the two to get past, considering it’s trivia about their entire career, but rather than a hate site shitting on them… it’s a fan-art site… filled with illustrations of them having sex…?
In the age of the internet, it’s easier than ever to connect with people who share the same interests as you — you can collectively squeal over your favorite series on social media, share your fanwork creations with other fans, and stream video and gaming to share real-time reactions. However, there’s still something to be said about the unique atmosphere of a convention, where people travel from all over just to revel in their shared love of a certain thing.
This past weekend, I attended the very first Citrus Con — a weekend-long BL-centered event that combines the convenience of online interaction with the sense of close community provided by good old-fashioned fan conventions.
I’m sure everyone else has them, too: artists we would ride or die for. If someone insults them, we will defend them with our dying breath. We gaze lovingly at their art as if it’s a masterpiece in the Louvre, taking in every single detail from all angles. We follow and purchase every single thing they release, read every social media post by or about them, and have read every book multiple times. Well, that’s how I feel about Sakana Tojo.
Sakana Tojo specializes in very fluffy, sweet, intense smut. A majority of her BL are released through Junet, a publishing line that caters to the more ero rather than story oriented side of the genre. She started out as an ero manga artist, and still does illustrations for various types of manga, light novels, etc.
When our campaign team decided to hold a fan-letter campaign in honor of HANASAWA NAMIO’s “The Foxy Mouse’s Romance”, I read it to find out more—and then I threw a curse on my colleague that’s been blessed with preparing it for our website, because damn, do I wish I had his luck.
Writing this review to introduce more and more people to the sheer beauty that is this manga, I’m seriously struggling. There are just no words to describe how perfect it is. All I can think to write is an endless string of squealing. It’s that good.
Omegaverse meets the Food Chain
For the uninitiated, ‘omegaverse’ revolves around the idea of a ‘secondary genre’—omega, alpha, beta—based on as-of-now debunked animal behaviors around mating. Betas are the ordinary majority; alphas are bold, aggressive and at the apex of social hierarchy, while the rare omegas suffer through a phenomenon called ‘heat’ that causes them to exude pheromones that make them sexually irresistible to alphas.
Now, throw humans originating from various animal species that retain predatorial/prey dynamics into that mix and you’ve got HANASAWA-sensei’s “The Foxy Mouse’s Romance.”
It follows the story of Sachio, a mouse omega working as a manga artist in a young men’s magazine, and Ukano, a fox alpha and his editor. The dangers implicit in a mouse omega and a fox alpha having to work together are not lost on either of them, especially Sachio who’s painfully conscious of his place in the bottom of the social ladder—and the food chain. Not only is he a sexual target for the alphas around him, but also actual food for predators—especially to Ukano, as mice constitute a fox’s main meal.
But, while Sachio may have his guard up against his editor, Ukano seems unyieldingly determined to pursue Sachio for love rather than for his stomach.
But first, let’s rant about that world-building
I cannot—cannot—overstate that it’s HANASAWA NAMIO-sensei’s world that stole my heart above all else. There are elements familiar to any reader of omegaverse (pheromone blockers, neck guards, secondary-gender clinics, the concepts of a ‘heat’ and a ‘rut’, etc.) but sensei’s animal-kingdom spin on it elevates everything to a different level.
Laws govern peoples’ animalistic, voracious tendencies. Omega-only spaces offer a safe night out. When someone is in their animal form, humans can understand their words only if their own animal ears are out—and, there are even little cards that state, “I have my ears out because I’m looking after someone, thank you for your understanding” to be worn in public in such cases. Grooming salons cater to one’s animal-form fur. Cab drivers must state their species and secondary gender on an ID card for the safety of their passengers. Diseases and phenomena surrounding the animal families or one’s secondary gender also exist, as do various intricacies surrounding sex between predator and prey.
All of it is proof that this universe exists beyond our two characters. HANASAWA-sensei could easily write other stories featuring this same world; and, on this point, the characters that surround our two protagonists are interesting on their own, too. The treacherous civet could have an extra tidbit, Sachio’s two mangaka friends, Tomo and Momoi, could have their own side-stories; I’m personally intrigued by the head editor of the publishing house.
That’s the beauty of this world; every detail that jumps out of the pages amuses and intrigues, and every panel serves the purpose of delving deeper into it all. Which also brings me to the matter of the art—besides being GORGEOUS, it’s also masterfully used to the utmost to tell this story. The paneling is on point. The expressions are fantastic as it is, but it’s the attention to detail that makes this world and the characters come alive, such as Ukano’s eyes dilating when he gets turned on. Anytime Sachio is hand-held in mouse form, you can almost feel the weight of his tiny, pudgy body in your own palm. The art accompanies the writing and dialogue perfectly, which is what makes this world so believable and the characters so relatable and easy to understand.
From (natural) enemies to lovers
Have you ever tried to sleep, only to end up staring at the ceiling with bloodshot eyes, wondering why the Hell you said x-y-z that one time? Then you’re bound to somewhat relate to our mouse protagonist. Who hasn’t wallowed in negativity at least once?
Though cynical at first glance, Sachio’s core is kindness. Despite a traumatic situation with his college friend Tomo, Sachio had always been willing to forgive him. Similarly, he comes to love Ukano, so even when a dire misunderstanding occurs in ch.4, Sachio is ready not only to forgive him, but also to get closer to him. His negative mind twists everything to take others’ mistakes onto himself, not just because he’s self-deprecating to a fault, but also due to his love for others.
Now is the part where I will do my best to describe Ukano without rambling incomprehensibly. I’ve written in other posts that dark stories and vaguely yandere characters are my forte, and, let me tell you, Ukano strikes a perfect balance between being a normal, loving boyfriend but also having this menacing, darker side to him. His loving devotion to Sachio doesn’t override his ‘foxiness’. The art itself often reminds us of his more devious nature via a grey shadow over his eyes. Sachio, at the start, is constantly on his toes around him, and we see that even others get an uncanny feeling from the wily fox.
But, it’s when we see Ukano’s perspective that we get, in my biased opinion, some of the greatest gems in this story. In a scene that explores what it’s like being a predator in this world, Ukano recalls a time that Sachio, too exhausted to keep his guard up, transformed into a mouse in front of him. Ukano transports him home in a bed made of his handkerchief (so. cute.) and that’s when we get this beautiful internal monologue: “Life is sacred, and I was holding someone’s whole life in my hands. That’s how humbled I felt. At the same time… I thought about how I could crush him easily if I wanted to. The sadist in me reared its ugly head. ‘I want to eat him.’ ‘I want to protect him.’”
Compare this to the time that Tomo surrendered to his wolfish instincts and you’ll see how Ukano shines: he’s deeply aware of his nature, but he understands it’s in his own hand to curb his urges. Just like a quote from a certain anime I love goes, “Taking responsibility for oneself is the basic qualification for being human” and truer words have not been spoken when it comes to this universe of beings teetering between human and animal. The line that divides the two is exactly this capacity for taking responsibility, and Ukano’s always on top of that. Contrariwise, when Tomo and Sachio reunite for the first time, Tomo literally runs away from his responsibilities, forcing Sachio to shoulder the blame for everything instead. Ukano could and would never.
Darkness, more darkness, and fluff
Whether or not I realized it at first, perhaps the thing that personally drew me to this story is that it hits that perfect sweet spot between tooth-rotting sweetness and grim darkness. The art is adorable, the interactions hilarious, the romance is great and the love between our two characters is true, but it all coexists with the bleak implications of an omegaverse world and the danger that one could lose control and literally eat their loved one. And, perhaps the best/realest thing about it is that those dangers don’t magically disappear after Sachio and Ukano become a couple; even if it’s through humor, the reader is constantly reminded of that possibility, just as Sachio and Ukano themselves are.
From the first few pages, the manga doesn’t pull any punches. Starting with a kid-friendly show explaining animal families and secondary genders in a squeaky-clean manner, the story soon contradicts this cheaply manufactured narrative with Sachio’s mother calling to tell him that his mouse omega sister got fired from her part-time job for getting into heat in front of an alpha customer and almost getting assaulted/eaten. Our mouse protagonist himself works as a mangaka because it allows him to stay cooped up at home (mostly), away from danger. And the story continues with various examples of how perilous, inconvenient, and downright unfair it is to be born as a mouse and as an omega.
Nowhere does it get more obvious than in the juxtaposition between our two main characters, not just in their obvious difference in status, but also in their thinking. When Ukano stands up for Sachio and the latter thanks him, Ukano thinks anyone would have done the same, but Sachio corrects him that no one would. ‘Foxiness’ aside, Ukano’s mindset is positive, proactive, that of someone who’s strong and therefore able to act for others without weighing any consequences first; Sachio, on the other hand, has had no other choice but to see the world—and his place in it—in the most negative light, existing as literal prey.
Due to his trauma and negative worldview, Sachio takes the blame and compromises on everything, out of love and the idea that it’s his justifiable place to act that way. While that mindset might seem odd to a lot of readers, it makes sense for Sachio as a character to think so, and it’s very pleasingly contrasted with Ukano’s worldview. “The onus is on me as an alpha.” he tells Tomo, his most direct foil in the narrative. While Sachio surrenders to the possibility that he could be devoured at any given moment (and it would be his fault, according to him), Ukano actively takes steps to ensure that he’d never hurt the one he loves, to embrace that danger and then boldly defy it.
At this point it’s rather obvious that I’m rambling, but I can’t help it because there’s so much I could say about “The Foxy Mouse’s Romance”, even going into every single scene I adore (the horrible misunderstanding in ch.4? The jump in ch.5? the hand-holding heavy with implications in ch.7?? The fur-grooming session in ch.8???). If you enjoy elaborate worlds and multifaceted characters, if you fancy a dose of angst in your fluff, if you love stories about (dangers aside) wholesome couples, please give “The Foxy Mouse’s Romance” a chance. And, while we’re at it, why not show HANASAWA NAMIO-sensei your love through Renta!’s fan-letter campaign? All you need to do is either fill in the form here or tweet using the hashtag #SqueaksForSensei. I’m deliberating on sending something too (after I find out a way to convey my admiration in fewer words than this long blog post).
If you’ve read “The Foxy Mouse’s Romance”, what do you love most about it? What are your thoughts? Favorite character? Join me in rambling about it in the comments!
rentaBLog 